Friday, April 07, 2006

Lets Improve The Health of The UK

You're interested to see whether we can get a campaign going to change the NHS's name?

Great.

So this is how we propose to do it...

By creating a viral buzz.

We reckon that if you share the information with at least 2 others we can reach over 50% of the population.

You do need to choose people who are interested and commited to lobbying the government with just one email. And they need to find two others who are equally committed and so on...

By duplicating what you're doing now through others just 24 times we can reach over 50% of the population.

And if we can do that how long could the government (if not this one, then the next one) avoid our request?

The way we can get over 50% of the population works out in the following way:


1 person shares with 2 people = 2 (plus 1)
2 people share with 2 people = 4 (plus the previous 3)
4 people share with 2 people = 8 (plus the previous 7)

This starts to look like this

The multiplication of a viral campaign



The multiplication effect of a
viral campaign ..........>>>


8 people share with 2 people = 16 (plus the previous 15) and so on
16 people share with 2 people = 32 (plus the previous 31)
32 people share with 2 people = 64 (plus the previous 63)
64 people share with 2 people = 128 (plus the previous 127)
128 people share with 2 people = 256 (plus the previous 255)
256 people share with 2 people = 512 (plus the previous 511)
512 people share with 2 people = 1024 (plus the previous 1023)
1024 people share with 2 people = 2048 (plus the previous 2047)
2048 people share with 2 people = 4096 (plus the previous 4095)
4096 people share with 2 people = 8192 (plus the previous 8191)
8192 people share with 2 people = 16,384 (plus the previous 16,383)
16,384 people share with 2 people = 32,768 (plus the previous 32,767)
32,768 people share with 2 people = 65,536 (plus the previous 65,535)
65,536 people share with 2 people = 131,072 (plus the previous 131.071)
131,072 people share with 2 people = 262,144 (plus the previous 262,143)
262,144 people share with 2 people = 524,288 (plus the previous 524,887)
524,288 people share with 2 people = 1,048,576 (plus the previous 1,048,575)
1,048,576 people share with 2 people = 2,097,152 (plus the previous 2,097,151)
2,097,152 people share with 2 people = 4,194,304 (plus the previous 4,194,303)
4,194,304 people share with 2 people = 8,388,608 (plus the previous 8,388,607)
8,388,608 people share with 2 people = 16,777,216 (plus the previous 16,777,215) = 33,554,431

And we’ve reached over 50% of the population.

And all we have each done is find 2 people to share the idea with 2 others, who each find 2 others.

Like we said This only needs to be duplicated 24 times to achieve that target!
However, I suspect that the point will be made strongly enough well before that figure is reached.
And if those who commit to finding 2 others, who will find 2 others, follow through, how long will it take to pass on the baton in this way just 24 times?

Will you find 2 others, who will also find 2 others?

Obviously we need to be committed to sharing this with enough people to find 2 others who will share it with 2 others who will also find 2 others. But then how many people are likely to refuse to help others improve their health?
We do need to accept that some people will not follow through, but if we show a few extra people to cover this, it shouldn’t be too hard for any of us to find 2 others who are committed in this way, should it? Is it worth a try?

Will you find 2 others, who will also find 2 others?

If you are prepared to commit to finding 2 people who will find 2 people, please let me know. I need the feedback to know that I have done my part. And you need the same from the people that you contact.

Will you do it?

With your help we can make it happen!

Good health to you

Iain Lansdell

From The Ultimate Sauna Company